Internet Advertising For Local Business

Your Business on Page One of Google

Dear Business Owner

We can provide you with a constant stream of new customers every month. However, if you already have all the business you can handle, there is no reason for you to read any further and I apologise for wasting your time.

Let me take a or minute or two to explain the current situation with Google and local business on the internet. For over a decade, Google has dominated the market for global advertising but in the last two or three years it has turned its attention to the needs of web searchers to find business services in their own town or city.

The amazing growth in the number of mobile devices, like smart phones and tablets and laptops has been a significant factor in this switch in emphasis. More and more people are using a mobile phone or ipad to access the internet. Some experts believe that this will be by far the most common way to search the internet in just a few years from now.

Google has made significant changes to the mechanics of how it manages local search queries. Most people are now familiar with Google Maps, where coloured pins showed the location of businesses in a particular location, with reference to the individual type of business being searched for, whether it be a dentist, a lawyer or a Chinese take-away.

This has now evolved into Google Places, where Google allocates just seven slots on page one to the businesses, in that particular category, which it considers most relevant and most useful to its customers. These places have become very valuable pieces of internet real estate and competition for them is very fierce - and will inevitably become more so.

Depending on the type of business and the size of the city, there are usually between 40 and 400 companies listed on Yell.com for any particular service. Many of these will be trying to get one of those seven places on Page 1, because that is proven to be the most efficient and cost-effective way to get new business.  

If we could place your local business in one of these seven slots, would you be interested? How many new customers or clients would you need, every month to make a difference? You know your business best, how many would you need, to make an extra £200, £500, or even £1,000 every month?

Obviously, you will have many questions before you even consider this strategy. We cannot anticipate them all and we don't have enough room to answer them on this page. If you would like to learn more, I suggest you first visit our Questions and Answers  page. If you have any question which is not answered there, I will be pleased to discuss this with you, either by email or telephone.  Contact us Here

Thank you for your interest.

Ken Charles  

Ken Charles FCMA CGMA 
Senior Partner